Why Encourage Patients to Buy Your Private Label Supplement Brand? There are a number of reasons. And THIS is the most important one.

Why Encourage Patients to Buy Your Private Label Supplement Brand? There are a number of reasons. And THIS is the most important one.

First of all you have to realize that you are the patients trusted agent.

They have come to you and ask your guidance about how to feel better or to improve their symptoms. Therefore they value your advice and trust your judgement or they wouldn’t be there.

You have a responsibility to encourage your patients to buy your higher quality private label brand for a number of important reasons.

#1 Ensuring They Get Quality Ingredients

The most important is that you have vetted the ingredients and suppliers that were used to create your product. Allowing your patient to purchase a product from a store (even a reputable health food store) is really doing them a dis-service.

Most likely they will try and find the cheapest alternative, which you and I know is a recipe for disaster…in the supplement world, you truly do get what you pay for. Expect patients to accept your experience.

Inform them that you’re going to give them a specific formula, give them what dosage to take and tell them you’ll see them in a couple weeks.

  • Don’t ask them if that’s okay with them. You’re the professional.
  • If they have an issue with it they will bring it up.
  • If they want to discuss their concerns simply point out the differences in a quality brand versus a store brand.

How To Protect Your Patients From Fraud & Counterfeit Supplements

Many times people buy products online not realizing that what’s on the label is not necessarily what’s in the supplement. The bottom of my recommendation sheet automatically prints a statement that says:

IMPORTANT NOTICE: Please Read!

  1. Please stay on all recommended formulas until your next visit unless otherwise stated in the instructions above.
  2. Please call the office to order refills if needed before you run out to avoid interruption of your protocol. (We can ship to you if needed).
  3. DO NOT SUBSTITUTE another formula as a refill for those prescribed. Other brands will most likely not contain the same ratio, type or potency of ingredients that we require for results.
  4. The use of other formulas may prevent, decrease and delay the results you are seeking. In addition you run the risk of over or under dosing or taking combinations of substances that are harmful to your health.

Educate Patients With Articles

Aside from putting a notice at the bottom of all your treatment plans, write articles on how your products are different and special and email it to patients, Google “Why You Should Never buy Supplements on Amazon or eBay!”  and read about counterfeit supplements. Let your patients know.

“You get what you pay for.” 

~ Unknown

What your patients don’t know is that what they get on the Internet may not be what they think they’re buying. Discuss the quality control measures that are taken by our company to make sure that the products are what they say they are!

Even do comparisons of other products commercially available to show the difference in potency.

Tell patients that this is what you recommend and you cannot vouch for other companies’ products.

Develop your own private label brand so that they know that you are endorsing that brand.

To safeguard the integrity of their treatment you cannot endorse or recommend any other brand.  As their physician you can not vouch for their safety or potency or results of any other brand. Obviously if they are taking supplements that have helped, be supportive and keep them on those.

As a physician you trust the reputation of the company that you use because you have years of experience in their effectiveness and safety in their practices.

No Minimum Order Private Label Supplement Standard Design Specs

Why Use A Private Brand Label?

  • Protected Brand: No internet or store competition.
  • Direct Fulfillment with up to 50% reimbursement (average 42%).   
  • Same or next day shipping.  We do two shipments a day. 

Private Label Services.  Builds Your Brand

  • One bottle minimum for private label.
  • Same or next day shipping.  (We do two shipments a day)
  • Direct fulfillment from your website  or our Nutritional scripts platform as well as fulfill faxed, emailed or phone orders
Standard Private Label Supplement Layout & Design Specs

Supplement Sales in U.S. Has Reached $55.7 Billion

Create Your Own Private Label Brand To Meet The Increase In Consumer Awareness Driving Supplement Sales Growth

Many American’s choose to lead a holistic lifestyle.

This has gone on to trigger a consumer awareness of preventive healthcare.

By creating your own exclusive brand of natural supplements and medicines with our private label program you will contribute to the success of your practice.

When you offer an exclusive brand, you save money and make more per product than by offering national brands.

Healthy life creative concept - multi vitamins in capsuleDeciding what types of supplements you want to sell.

Half of all Americans take vitamins. A good product to sell is our High Potency Vitamins. The formula is unique and more comprehensive that any multi we have seen. Contains Coenzyme Bs, Methyl Folate, Mixed Tocopherols & Carotenoids, Whole Foods, Lots of K and Biotin.

It contains methyl folate, coenzyme (active) B complex with extra B5 for adrenal support, Plenty of Vitamin K and D for bone health, lots of biotin for stress and mental function, mixed carotenoids and mixed tocopherols, a whole food mixture and other nutrients at therapeutic doses.

In addition, it contains the ratios and amount of vitamins needed for excellent stress tolerance and hormone balancing.

This formula is the equivalent of taking a multi-vitamin, a coenzyme B vitamins, extra Vitamin D and K and extra Biotin.

We recommend that you give 1 capsule at breakfast and 1 with lunch for optimum effects and that you use this formula with our minerals (energy and stamina) formula which is designed to work synergistically with it.

One of the many reasons we make our minerals separate from our vitamins is that it makes it easier to take if on antibiotics.

The other reason is that vitamins tend to be stimulating and minerals calming. For these two reasons, we suggest taking your vitamins in the morning and your minerals at lunch and dinner (or at lunch if taking antibiotics with dinner).

This formula, along with our Minerals should be the basic starting products for any protocol.

Diversify Your Revenue Streams with Your Private Label Exclusive Products & Top Tips On Marketing Them

plAdding your own white label product line, recommending it and selling it to your patients can provide a substantial boost in sales.

In my case it was significant.

Ultimately, it has allowed me to work less hours yet increase my income.

With our PRIVATE LABEL NO MINIMUM ORDER PROGRAM you have the best tools to do just that.

But while your holistic practice may be limited to regional clients, your exclusive line of supplements is not. Leverage the power of the internet, and you can take sales to whole new level.

Proven Marketing Strategies For Private Labeling 

Our PRIVATE LABEL PROGRAM allows you to drop ship your exclusive products directly to a customer. Why would you be selling a product to someone who is not your patient? Because by effectively marketing online you can find prospects, and sell to them twenty-four hours a day, seven days a week and three-hundred and sixty-five days a year. Here are two proven ways to do this without breaking the bank or spending too much time trying to learning the strategy. Mastering just one can be a huge step towards achieving financial freedom.

     1. Create a YouTube Channel and Market Your Productsyoutubeplayer-xlarge
YouTube, which is owned by Google is the second biggest search engine in the world (Google is first). Needless to say the traffic potential here is amazing. You can search engine optimize your video, and get it to rank for a keyword/phrase (such as “What Does CoQ10 Improve?”). YouTube videos rank well in Google. If a video ranks well in Google it will no doubt rank well in YouTube, providing a double boost of traffic, and thus potential buyers.

Another benefit of marketing on YouTube is that you get to put a link (in the video description or on the video itself) which can go on your blog or sales page/order page. A viewer can see a video of your product, click on the link and purchase it.

YouTube allows viewers to “subscribe” to any channel they so choose. When someone subscribes to your channel they are sent alerts via email letting them know that you posted another video or updated one. Subscribers tend to share videos with others via social media and leave comments, which allows your practice to spread organically by word of mouth on Facebook. Both actions boost your relevancy with YouTube, and thus will help you rank higher and faster in their algorithms. The objective here is to get more and more traffic, and convert that traffic into buyers.

Obviously this approach allows you to promote anything you choose: your product line, your services, therapies, treatments you offer at your practice, and even promote other colleagues should you choose. But the key here is to consistently provide useful, interesting and value-added content in the videos. Dull and bland videos tend to be watched for just a few seconds and have minuscule view counts, which equates to little or no traffic.

Spice things up by creating slide show videos, patient testimonials, and explainer videos (animated) and if it fits your personality be funny! The objective is to draw and keep viewers. Then, you want to build trust and authority with viewers. You immediately have a great start when you appear as a holistic practitioner at your actual practice. Build on that perception with consistent content via YouTube videos, and people will be more likely to buy what you have to sell when you present it to them; in this case your exclusive products, and your services as well.

     2. Create a Blog and Email Marketing SystemBlog_MarketoWebinar
Blogs have been and still are money makers in the online world when optimized to do so. They can be written by an individual or a business. This medium offers holistic practitioners a lot of ways to get clients to their office or to sell products online. A successful blog requires constant maintenance but the payoff can be massive. First, a blog must be optimized to do one thing well, capture visitors’ email addresses.

The email autoresponder is one of the most powerful marketing inventions ever. It is true marketing automation. Companies like Aweber or Get Response allow you to use their systems to send a person your marketing messages (once he opts in), and continue to do it for as long as you choose. Most people do not buy products through email from companies using blunt sales pitches, but they do act on trusted recommendations.

Internet marketers like Frank Kern have had five million dollar weekends promoting products through email marketing campaigns with the use of an autoresponder system. But it’s not as simple as sending people emails telling them to buy something. Most people need at least 5-7 exposures before they buy a product. They must trust its source, hear testimonials from others (social proof), and have highly perceived value of the product. With an effective email marketing campaign that is very achievable. So how can you, a holistic practitioner successfully sell your exclusive supplement line via email marketing?

First you’ll need a blog. There are many custom WordPress templates that are inexpensive, and come totally designed as a modern looking blog website complete with opt-in widgets which redirect people to your autoresponder service (once you set that up). Setting up the autoresponder is easy. It’s coming up with the actual emails that is the difficult part. The great news is that you can outsource that job. Check out e-Lance for qualified experienced writers. Enter those emails into the sequence and you’re off and running.

Trust and Authoritytrust
Now, we come back to the glue that holds everything together-valuable relevant content. In the age of the internet, people are seeking information and education first and foremost. The days of beating the customer over the head with the advertising message are gone. The good news is when you give people valuable content consistently, they will ASK you to sell them something. They will ask you because they trust you. If you don’t have that trust, then they will leave. A blog is a near perfect medium to do this. If you have valuable, relevant content in your emails and blog posts, then you have the ideal blog. Next, drive as much targeted traffic to your blog and try to get opt-ins. You let the emails do the selling.

As a holistic practitioner your patients will come to trust you rather quickly. They see you as an authority. Because of that you can make recommendations on the spot of which products they should purchase. But in the online environment the trust and authority must be earned differently by consistently giving valuable, relevant content. Once you do establish that trust and authority and can bring consistent targeted traffic to your site, you will see sales increase drastically.

For more information on private labeling and marketing strategies, visit financialfreedomfordocs.com and Like Us on Facebook.  For questions, email drgazsi@aol.com.

Your Private Label Branding and Marketing

Defining Your Brand

Branding wordBranding is a way of defining your business. Branding is just as important for small businesses as it is for big names. Your brand is your promise to your customer. It tells them what they can expect from your products and services.

  • What are the benefits and features of your products or services?
  • What qualities do you want to associate with your company?
  • Your logo and name should be easily recognizable.
  • Have great products and services.
  • Online marketing.
  • Be true to your brand.

Get the Word Out

You may have the lowest prices or the widest selection. A branding iron with the words Make Your Mark to illustrate a lasting impression and building a good reputation You may have unique products not available anywhere else. You may offer services, individually or in interesting packages, that help people in a special way. Perhaps you offer the best customer support and service in the industry. But if people don’t know about you and your products and services, it means nothing.

A successful brand is one that is trusted and respected by the public. Many successful brands concentrate in online and offline community building as opposed to traditional advertising. Facebook and Twitter are great outlets for this, as is your blog.

WORD OF MOUTH is often a small businesses greatest asset.  Having great products and services that people talk about is a critical part of your brand.

Once you identify and build your brand, remember to continue strengthening and protecting it. There will always be competing brands ready to fill any gap you leave behind.