Defining Your Brand
Branding is a way of defining your business. Branding is just as important for small businesses as it is for big names. Your brand is your promise to your customer. It tells them what they can expect from your products and services.
- What are the benefits and features of your products or services?
- What qualities do you want to associate with your company?
- Your logo and name should be easily recognizable.
- Have great products and services.
- Online marketing.
- Be true to your brand.
Get the Word Out
You may have the lowest prices or the widest selection. You may have unique products not available anywhere else. You may offer services, individually or in interesting packages, that help people in a special way. Perhaps you offer the best customer support and service in the industry. But if people don’t know about you and your products and services, it means nothing.
A successful brand is one that is trusted and respected by the public. Many successful brands concentrate in online and offline community building as opposed to traditional advertising. Facebook and Twitter are great outlets for this, as is your blog.
WORD OF MOUTH is often a small businesses greatest asset. Having great products and services that people talk about is a critical part of your brand.
Once you identify and build your brand, remember to continue strengthening and protecting it. There will always be competing brands ready to fill any gap you leave behind.