All posts by: "Michael Gazsi"

Diversify Your Revenue Streams with Your Private Label Exclusive Products & Top Tips On Marketing Them

Adding your own white label product line, recommending it and selling it to your patients can provide a substantial boost in sales.

In my case it was significant.

Ultimately, it has allowed me to work less hours yet increase my income.

With our PRIVATE LABEL NO MINIMUM ORDER PROGRAM you have the best tools to do just that.

But while your holistic practice may be limited to regional clients, your exclusive line of supplements is not. Leverage the power of the internet, and you can take sales to whole new level.

Proven Marketing Strategies For Private Labeling 

Our PRIVATE LABEL PROGRAM allows you to drop ship your exclusive products directly to a customer. Why would you be selling a product to someone who is not your patient? Because by effectively marketing online you can find prospects, and sell to them twenty-four hours a day, seven days a week and three-hundred and sixty-five days a year. Here are two proven ways to do this without breaking the bank or spending too much time trying to learning the strategy. Mastering just one can be a huge step towards achieving financial freedom.

     1. Create a YouTube Channel and Market Your Products
YouTube, which is owned by Google is the second biggest search engine in the world (Google is first). Needless to say the traffic potential here is amazing. You can search engine optimize your video, and get it to rank for a keyword/phrase (such as “What Does CoQ10 Improve?”). YouTube videos rank well in Google. If a video ranks well in Google it will no doubt rank well in YouTube, providing a double boost of traffic, and thus potential buyers.

Another benefit of marketing on YouTube is that you get to put a link (in the video description or on the video itself) which can go on your blog or sales page/order page. A viewer can see a video of your product, click on the link and purchase it.

YouTube allows viewers to “subscribe” to any channel they so choose. When someone subscribes to your channel they are sent alerts via email letting them know that you posted another video or updated one. Subscribers tend to share videos with others via social media and leave comments, which allows your practice to spread organically by word of mouth on Facebook. Both actions boost your relevancy with YouTube, and thus will help you rank higher and faster in their algorithms. The objective here is to get more and more traffic, and convert that traffic into buyers.

Obviously this approach allows you to promote anything you choose: your product line, your services, therapies, treatments you offer at your practice, and even promote other colleagues should you choose. But the key here is to consistently provide useful, interesting and value-added content in the videos. Dull and bland videos tend to be watched for just a few seconds and have minuscule view counts, which equates to little or no traffic.

Spice things up by creating slide show videos, patient testimonials, and explainer videos (animated) and if it fits your personality be funny! The objective is to draw and keep viewers. Then, you want to build trust and authority with viewers. You immediately have a great start when you appear as a holistic practitioner at your actual practice. Build on that perception with consistent content via YouTube videos, and people will be more likely to buy what you have to sell when you present it to them; in this case your exclusive products, and your services as well.

     2. Create a Blog and Email Marketing System
Blogs have been and still are money makers in the online world when optimized to do so. They can be written by an individual or a business. This medium offers holistic practitioners a lot of ways to get clients to their office or to sell products online. A successful blog requires constant maintenance but the payoff can be massive. First, a blog must be optimized to do one thing well, capture visitors’ email addresses.

The email autoresponder is one of the most powerful marketing inventions ever. It is true marketing automation. Companies like Aweber or Get Response allow you to use their systems to send a person your marketing messages (once he opts in), and continue to do it for as long as you choose. Most people do not buy products through email from companies using blunt sales pitches, but they do act on trusted recommendations.

Internet marketers like Frank Kern have had five million dollar weekends promoting products through email marketing campaigns with the use of an autoresponder system. But it’s not as simple as sending people emails telling them to buy something. Most people need at least 5-7 exposures before they buy a product. They must trust its source, hear testimonials from others (social proof), and have highly perceived value of the product. With an effective email marketing campaign that is very achievable. So how can you, a holistic practitioner successfully sell your exclusive supplement line via email marketing?

First you’ll need a blog. There are many custom WordPress templates that are inexpensive, and come totally designed as a modern looking blog website complete with opt-in widgets which redirect people to your autoresponder service (once you set that up). Setting up the autoresponder is easy. It’s coming up with the actual emails that is the difficult part. The great news is that you can outsource that job. Check out e-Lance for qualified experienced writers. Enter those emails into the sequence and you’re off and running.

Trust and Authority
Now, we come back to the glue that holds everything together-valuable relevant content. In the age of the internet, people are seeking information and education first and foremost. The days of beating the customer over the head with the advertising message are gone. The good news is when you give people valuable content consistently, they will ASK you to sell them something. They will ask you because they trust you. If you don’t have that trust, then they will leave. A blog is a near perfect medium to do this. If you have valuable, relevant content in your emails and blog posts, then you have the ideal blog. Next, drive as much targeted traffic to your blog and try to get opt-ins. You let the emails do the selling.

As a holistic practitioner your patients will come to trust you rather quickly. They see you as an authority. Because of that you can make recommendations on the spot of which products they should purchase. But in the online environment the trust and authority must be earned differently by consistently giving valuable, relevant content. Once you do establish that trust and authority and can bring consistent targeted traffic to your site, you will see sales increase drastically.

For more information on private labeling and marketing strategies, visit financialfreedomfordocs.com and Like Us on Facebook.  For questions, email drgazsi@aol.com.

Your Private Label Branding and Marketing

Defining Your Brand

Branding is a way of defining your business. Branding is just as important for small businesses as it is for big names. Your brand is your promise to your customer. It tells them what they can expect from your products and services.

• What are the benefits and features of your products or services?
• What qualities do you want to associate with your company?
• Your logo and name should be easily recognizable.
• Have great products and services.
• Online marketing.
• Be true to your brand.

Get the Word Out

You may have the lowest prices or the widest selection. You may have unique products not available anywhere else. You may offer services, individually or in interesting packages, that help people in a special way. Perhaps you offer the best customer support and service in the industry. But if people don’t know about you and your products and services, it means nothing.

A successful brand is one that is trusted and respected by the public. Many successful brands concentrate in online and offline community building as opposed to traditional advertising. Facebook and Twitter are great outlets for this, as is your blog.

WORD OF MOUTH is often a small businesses greatest asset.  Having great products and services that people talk about is a critical part of your brand.

Once you identify and build your brand, remember to continue strengthening and protecting it. There will always be competing brands ready to fill any gap you leave behind.